Strong Gift Certificate Sales

Gift Certificate sales attract new customers, increase brand awareness, improve sales and reduce fraud.


  • Nearly 50 million adults purchased gift certificates in the last year

  • 61% spent more than their original amount on the certificate at the store

  • 83% of Americans use gift certificates

  • 54% of the gift certificate users make more than one trip to the retailer to use the certificate’s value

  • 79% of consumers purchased gift certificates in person at a store location

  • 33% of the total value is never used or redeemed by the user

  • You can count on 3 additional visits to your store resulting from gift certificate sales

  • Gift certificates rank 4th in consumers’ list of favorite gifts behind clothing, toys and games, and all forms of music.

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