Strong Gift Certificate Sales
Gift Certificate sales attract new customers, increase brand awareness, improve sales and reduce fraud.
Nearly 50 million adults purchased gift certificates in the last year
61% spent more than their original amount on the certificate at the store
83% of Americans use gift certificates
54% of the gift certificate users make more than one trip to the retailer to use the certificate’s value
79% of consumers purchased gift certificates in person at a store location
33% of the total value is never used or redeemed by the user
You can count on 3 additional visits to your store resulting from gift certificate sales
Gift certificates rank 4th in consumers’ list of favorite gifts behind clothing, toys and games, and all forms of music.